Introducing: Kenra Style Control Stick 22
Served as creative lead for the Kenra Professional Style Control Stick 22 launch, directing the visual narrative from concept through production, including photography, motion content, educational graphics, and digital merchandising assets.
CURLS & CORE WITH DEVACURL
Curated an innovative experience for the DevaCurl brand by incorporating wellness and community into the haircare space.
DEVACURL QUENCH’N LAUNCH PARTY
Produced and led the overall creative concepts and strategy for the DevaCurl Quench’n Duo launch. With over 1.1M impressions, this event was one of Henkels biggest hair care events to date.
SEXY HAIR TAKES CAMP POOSH
Led the partnership strategy for Sexy Hair for this amazing activation during Coachella weekend.
Ashlee Simpson getting ready for her performance using SexyHair.
2026
“This is a holy-grail product for me—full stop—and when I’m running low, I genuinely panic. No product gives me a more defined wash-and-go, and I mean that. It’s lightweight, applies effortlessly on wet hair, and actually coats every strand to lock moisture in. The hold is perfect, it layers seamlessly with my other water-based products, and it’s silicone-free. The citrusy scent is the bonus I didn’t know I needed, and it lingers. This is the product that makes or breaks my wash-and-go, and I haven’t found anything that comes close.”
— Star Donaldson, social media director
Oversaw PR agency strategy and execution, driving earned media coverage and award recognition for DevaCurl products across leading beauty publications, including Byrdie.