Brand Marketing | Red Bull

Baltimore & Los Angeles

At New York Fashion Week, designer Jane Wade taps into her outdoor roots and showcases Red Bull Zero on the runway.

Led the partnership strategy reaching 5.6M+ impressions via #NYFW — nearly 3x more than Paris Fashion Week — through digital, event, and influencer amplification.

RED BULL DANCE YOUR STYLE, FLASH MOB ACTIVATION

RED BULL SHOW RUN, D.C.

NIL ATHELETE CAMPAIGN, JEREMIAH SMITH

PENGUINS CAMPAIGN, THE FIRST EVER RED BULL SUPER BOWL COMMERICIAL, 2025

Led the ‘Penguins Campaign’ for the first ever Red Bull Super Bowl Ad. With over 80 Million impressions and landing in the top 25 Super Bowl LIX ads, this was a huge success for my team!

RED BULL SPRING EDITION LAUNCH +

THE FIRST EVER RED BULL RED CARTOON OOH

For this campaign, I led the creative production of this ad. From strategy to recording, to hiring talent for VO and media management of this going live.
— -Julia Lewis

RED BULL MIRAGE x COACHELLA

Red Bull x Blast x Coachella OOH