Les Chicago Bulls Campaign
Social Strategist
Chicago
August 2022
As the driving force behind the @LesChicagoBulls social strategy, I led the execution of a campaign that captured the excitement of the Bulls’ going back to Paris 17 years later. My goal was to craft a strategy that not only showcased the team’s international presence but also resonated with both local and global fans.
From the initial concept to the final posts, I curated content that seamlessly blended behind-the-scenes action, cultural storytelling, and fan engagement. I leveraged the Bulls' unique blend of basketball and global appeal to make the trip feel bigger than just a game—transforming it into a true cultural moment.
Working with the iconic Chicago Bulls was a game-changer. As part of the team, I helped create brand activations and campaigns that connected with fans on a deeper level and brought the energy of Chicago's basketball culture to life. From conceptualizing campaigns to executing unforgettable fan experiences, my role was all about blending sports culture with innovative marketing strategies.
