Thank God It’s Natural

In 2021, I had the honor of bringing the TGIN x Lyft partnership to life, a collaboration centered around access to healthcare and empowering communities. As the Brand Manager, I crafted a strategy that stayed true to TGIN’s values while positioning the brand as a trusted advocate for health and wellness.

This initiative not only reinforced TGIN’s commitment to providing quality products for all hair types but also spotlighted their dedication to creating safe spaces for Black women, especially when it comes to navigating healthcare access. By partnering with Lyft, we facilitated transportation to and from essential health appointments, making a significant impact in underserved communities.

The TGIN Foundation’s mission aligned perfectly with this cause, and together, we were able to help ensure that no one missed out on necessary care due to transportation barriers.